Selected work · Brand identity
Solutions Boutique Built to begin.
A focused visual identity created to give a small startup a clear, recognizable presence from day one.
Logo, color palette and essential applications designed as a cohesive foundation for launch.
The brief
Starting small. Looking established.
Solutions Boutique was a small startup in need of a visual identity that could help the business feel credible, recognizable and ready to launch.
The project focused on the essentials first — creating a distinctive logo, a practical color palette and a small set of applications that could begin establishing the brand in the real world.
Startup Brand Identity
Graphic Designer
Logo · Color Palette
Business Cards · T-Shirt
Identity system
A simple foundation. Built to be recognizable.
The logo and color palette established the core visual language for the new business.
The system was intentionally straightforward — distinctive enough to create recognition, but practical enough to work across the startup’s first branded touchpoints.
Brand in use
From identity to something tangible.
The identity extended into a small set of practical applications that gave the startup an immediate branded presence beyond the logo itself.
Business cards supported professional introductions, while the T-shirt gave the identity a more visible and informal expression.
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