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You put HOME in the HOLIDAYS Campaign

Century Communities Holiday Marketing Campaign

Client

Client: Century Communities, a leading home builder and real estate company
Campaign: A Heartfelt Holiday Campaign That Drove Sales for Century Community

Challenge

Century Community needed a holiday campaign that cut through the seasonal marketing noise, emotionally connected with buyers, and drove year-end sales. The challenge was creating a personal campaign while increasing engagement and conversions.

Approach

I designed a storytelling-driven, multi-channel campaign that positioned homeownership as the perfect holiday gift.

  • Warm Visual Storytelling: Lifestyle imagery and festive home scenes showcased Century homes as the heart of holiday memories.
  • Engaging Experiences: A “Holiday Home Wishlist” social campaign, limited-time incentives, and festive open houses created interactive touchpoints.
  • Human-Centric Messaging: Emotion-driven copy invited buyers to envision their future holidays in a new home.

Results

30% increase in engagement across social and digital channels
25% rise in open house attendance through festive events
15% boost in home sales, closing the year on a high note
Strengthened brand connection, making the homebuying experience more personal

This holiday campaign was more than just marketing; it invited homebuyers to envision their future in a Century Community home. By blending thoughtful design, emotional storytelling, and strategic incentives, the campaign successfully broke through the holiday noise and delivered a meaningful, high-impact experience for potential buyers.

Century Community didn’t just sell homes—they sold the dream of a “Home for the Holidays”. And that made all the difference.

Flyer Design

Péju Alawusa

Open to freelance and contract assignments

I partner with brands to uncover their unique voice and elevate their market presence. Blending creativity with strategy, I craft compelling narratives and cohesive visuals that resonate with target audiences.

Let's Discuss your next project, Big or Small.