Date The Rate Marry The House

We launched the “Date The Rate, Marry The House” campaign to shift perspectives. The message reassured buyers that interest rates are temporary and can be refinanced later (“dating the rate”), while a home is a lasting investment (“marrying the house”)

• Clear Messaging: Crafted a relatable tagline and content addressing buyer concerns.
• Engaging Visuals: Designed digital ads, social media posts, print materials, and brochures to reinforce the message.
• Educational Content: Shared insights on refinancing and long-term home value.
• Omnichannel Strategy: Promoted the campaign across digital platforms, print, and sales centers.

Deliverables

• Print: Brochures, flyers, in-store signage
• Digital: Website banners, email campaigns, display ads
• Social Media: Organic and paid posts, stories, and videos

• More Leads: Increased inquiries from interested buyers.
• Faster Sales: Encouraged hesitant buyers to commit.
• Stronger Brand Positioning: Reinforced Century Communities’ customer-first approach.
• Higher Engagement: Social media and email campaigns saw greater interaction.

This campaign helped buyers overcome uncertainty, boosting confidence and sales. By addressing concerns with a clear, reassuring message, Century Communities turned market challenges into opportunities.