Score Big On Your New Home
Challenge
Century Communities wanted to tap into the excitement of football season to attract homebuyers but needed a campaign that felt fresh, engaging, and relevant.
Approach
We launched “Touchdown. Score Big on Your Next Home.”—a football-inspired campaign that played off game-day energy with bold visuals, engaging content, and exclusive promotions. The strategy included:
- Eye-catching graphics & messaging to create excitement.
- Multi-channel marketing across social media, email, and digital ads.
- Limited-time incentives tied to major football events to drive urgency.
Results
The campaign “Touchdown. Score Big on Your Next Home.”,
leading to:
- Higher engagement on social media and email.
- Increased website traffic and leads during peak football weekends.
- Stronger brand connection, making homebuying feel like a win.
Century Communities turned game-day excitement into real home sales by tapping into sports culture.
Flyer Design
Email Design with Mailchimp
Péju Alawusa
Open to freelance and contract assignments
I partner with brands to uncover their unique voice and elevate their market presence. Blending creativity with strategy, I craft compelling narratives and cohesive visuals that resonate with target audiences.
Let's Discuss your next project, Big or Small.