Selected work · Real estate
Century
Communities.
Integrated campaigns, promotional systems, community marketing and editorial production for one of the nation’s leading homebuilders.
The work
One brand. Many points of contact.
My work with Century Communities spanned campaign development, promotional marketing, community launches, digital advertising, print production and long-form editorial design.
The challenge was rarely about creating one isolated piece. Campaign ideas needed to work across multiple formats, markets and customer touchpoints while remaining consistent with the Century Communities brand.
That meant balancing concept and visual impact with the practical realities of versioning, production, deadlines, vendor requirements and sales-team needs.
Senior Graphic Designer
Campaigns · Production · Real Estate Marketing
Print · Digital · Social · Email · OOH · Editorial
Century Communities
Campaign 01
Date the Rate. Marry the House.
A promotional concept designed to shift attention away from short-term mortgage-rate anxiety and back toward the long-term value of finding the right home.
The campaign used an approachable relationship metaphor — encouraging buyers to think of the interest rate as temporary, while the home itself represented the longer-term commitment.
Creative approach
The visual system combined Century Communities’ established brand language with a more conversational promotional message, creating a campaign that felt timely without abandoning brand consistency.
Designed to scale
The concept was structured for adaptation across sales, promotional and digital formats while keeping the central message immediately recognizable.
Campaign 02
Touchdown. Score Big.
A sports-inspired New Home Kickoff Event developed as a flexible promotional campaign across digital, print and sales-center touchpoints.
The visual direction used football language, field diagrams and bold typography to create an energetic campaign that could remain recognizable across a broad range of sizes and formats.
Campaign system
System thinking
The campaign had to remain visually consistent whether it appeared as a large-format sales-center graphic or a small digital advertisement.
Production thinking
Each execution required careful adaptation of hierarchy, typography, imagery and promotional messaging rather than simply resizing one master design.
Campaign 03
Seasonal campaigns. Timely sales stories.
Seasonal marketing provided another opportunity to balance emotional messaging with sales-driven information, promotional incentives and featured-home content.
Editorial · Annual report
Long-form thinking. Production-ready detail.
The Century Communities 2022 Annual Report extended the work beyond campaign advertising into structured, long-form corporate communication.
The project required clear information hierarchy, consistent typography, image management and careful production across a document designed for both corporate communication and final print delivery.
Across the work
Ideas designed to survive production.
The Century Communities work reflects the way I prefer to operate: conceptually engaged, visually consistent and closely connected to the realities of production.
Integrated campaign thinking
Building concepts that can extend coherently across multiple channels rather than designing individual pieces in isolation.
Brand consistency
Maintaining a recognizable Century Communities visual language while allowing each campaign to have its own personality.
Production at scale
Adapting artwork across formats, sizes and regional requirements while protecting hierarchy and visual quality.
Hands-on execution
Carrying work from concept and layout through versioning, file preparation, prepress and final delivery.
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