Selected work · AI-assisted creative
AI Creative Lab AI for exploration. Design for execution.
A designer-led space for concept development, image exploration and production refinement.
AI supports the early thinking and visual exploration. Final design decisions, layout, typography and production remain intentionally human-led.
The lab
New tools. Same design judgment.
I use AI primarily at the beginning of the creative process to explore ideas, and later to help refine or extend imagery for production.
My workflow combines detailed briefs, reference imagery, prompt development, composition and lighting direction, responsive crop planning and Photoshop refinement.
AI can expand the options quickly. The designer still decides what is useful, what needs refinement and what belongs in the final work.
ChatGPT · Firefly · Photoshop · Midjourney
Briefs · Concepts · Headlines · Audience Thinking
Prompting · Art Direction · Image Exploration
Photoshop · Layout · Typography · Production
Selected explorations
Three ways AI supports the workflow.
The strongest use cases are not random image generation. They are targeted visual problems where AI helps me explore faster and make more informed design decisions.
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Real estate lifestyle
Expanding who gets represented in the idea of home.
Real estate lifestyle imagery often reflects a narrow view of the buyer. I use AI-assisted exploration to develop broader, more intentional visual stories that reflect different households, life stages and cultural identities.
Rather than relying on generic stock tropes, I art-direct scenes around audience, emotion and context — then refine the strongest imagery to support campaign thinking and design use.
Campaign concepting
Exploring directions before committing to production.
AI helps me test visual metaphors, compositions, mood, lighting and campaign territory quickly. The strongest concept is then developed through traditional design, typography and production.
Image refinement + mockups
Extending imagery for final design use.
Generative tools are also useful later in the workflow — expanding backgrounds, correcting interiors, adjusting crops or creating more believable presentation environments for finished design work.
Creative process
AI expands the exploration. Design judgment decides what survives.
Define
Audience, message, mood, format and visual objective come first.
Explore
Prompts, references and iteration are used to test multiple visual directions quickly.
Art direct
Composition, lighting, crop, safe zones and image quality are reviewed and refined.
Finish
Final images move into Photoshop and traditional design tools for retouching, typography, layout and production.
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